Autonomous Commerce for ads
Live Content Enrichment. What’s on screen becomes matchable categories on your ad bid.
Edge Video AI reads the live picture and writes contextual categories and keywords onto the ad request your server already sends. Works alongside your existing playout and ad server.
Buyers bid category combinations — Science and Attractions together, not a single vague genre. Enrichment makes those lines able to fire.
Not the video pipeline
AWS Elemental moves and packages video (encode, package, MediaTailor-class paths). Edge enriches the bid from what’s on screen so Google Ad Manager, FreeWheel, or MediaTailor can use portable keys on your demand path. Different layer. Different job.
Compare AWS Elemental Inference with Edge Content Enrichment →
What lands on the bid
- Contextual category IDs
- Keywords from the scene
- Built for live and FAST playout
FAQ
What does Edge Content Enrichment write on the bid?
Contextual categories and related keywords derived from the live picture and audio — onto the fields your ad server already sends to demand.
Categories or keywords?
Both. Categories are the matchable codes; keywords add the detail buyers and brand-safety tools use. Advertisers usually bid combinations of categories, not one code alone.
Does it only work on livestream?
Built for live and FAST playout. It reads the stream you already run — no AWS-only encode requirement.
Do I have to re-encode on AWS?
No. No change to your playout. Edge adds live categories and keywords to each ad request through your ad server or SSAI, using one simple request at each break.
Is this the same as AWS Elemental Inference?
No. Elemental Inference is tied to AWS’s video/MediaTailor path. Edge writes portable enrichment into your bid so your existing ad server stays in charge. Side-by-side comparison.
What’s the product name?
Autonomous Commerce for ads (Content Enrichment for the enrichment layer). Edge Video AI is the company.
Want a live demo of realtime enrichment on a feed like yours?