Autonomous Commerce for ads
Live Content Enrichment. What’s on screen becomes matchable categories on your ad bid.
Edge Video AI reads the live picture and writes open IAB category codes and keywords onto the ad request your server already sends. Any encoder. Any playout. No re-encode.
Buyers bid category combinations — Science and Attractions together, not a single vague genre. Enrichment makes those lines able to fire.
Not the video pipeline
AWS Elemental moves and packages video (encode, package, MediaTailor-class paths). Edge enriches the bid from what’s on screen so SpringServe, Google Ad Manager, FreeWheel, or MediaTailor can use portable keys on your demand path. Different layer. Different job.
What lands on the bid
- IAB Content Taxonomy category IDs
- Keywords from the scene
- Built for live and FAST playout
FAQ
What does Edge Content Enrichment write on the bid?
Open IAB Content Taxonomy category IDs and related keywords derived from the live picture and audio — onto the fields your ad server already sends to demand.
Categories or keywords?
Both. Categories are the matchable IAB codes; keywords add the detail buyers and brand-safety tools use. Advertisers usually bid combinations of categories, not one code alone.
Does it only work on livestream?
Built for live and FAST playout. It reads the stream you already run — no AWS-only encode requirement.
Do I have to re-encode on AWS?
No. Edge reads any encoder / any playout path. No re-encode required for enrichment.
Is this the same as AWS Elemental Inference?
No. Elemental Inference is tied to AWS’s video/MediaTailor path. Edge writes portable enrichment into your bid so your existing ad server stays in charge.
What’s the product name?
Autonomous Commerce for ads (Content Enrichment for the enrichment layer). Edge Video AI is the company.
Want a live demo of realtime enrichment on a feed like yours?