Turn viewers into buyers with AI-powered product placement and instant QR-to-purchase — live on the biggest screen in the home.
Mexico's CTV market is exploding, MasterChef is the country's top cooking franchise, and Hisense is the #2 TV brand in the market. This is the perfect storm for shoppable TV.
Mexico's #1 cooking franchise with 14 seasons on TV Azteca. The 2025 "Generaciones" season peaked at 3.3 million viewers on live TV.
Hisense is the #2 TV brand in Mexico and globally. Vidaa OS powers 7.8% of smart TVs worldwide — ahead of LG's webOS.
Mexico now has 51 million CTV viewers — up from 35M in 2022. The average viewer spends 4+ hours daily on connected TV.
Sources: Comscore, Omdia, Amagi FAST Report, Parrot Analytics, TV Azteca, Produ, Señal News
A fraction of the cost, direct purchase attribution, and zero content interruption. Here's how the numbers stack up.
| Traditional Linear TV | Standard CTV / FAST Ads | Shoppable Edge Video BEST VALUE | |
|---|---|---|---|
| Monthly Investment |
$100K–400K+ 3-4 spots/week on primetime |
$50K–150K Campaign-based media buy |
$500–$5K Platform fee + CPM + performance |
| Ad Format |
30-sec interruption Viewers leave during ad breaks |
15-30 sec pre-roll Skippable or forced |
Non-intrusive overlay Content keeps playing |
| Targeting |
Demographic only Age, gender, daypart |
Behavioral + demo Interest-based segments |
AI content-matched Right product, right moment |
| Shoppable |
✗ No Brand awareness only |
● Limited Some QR overlays |
✓ Full QR + V-Shop Scan → purchase in seconds |
| Measurement |
Nielsen estimates Modeled, delayed |
Impression-based Views, clicks, CTR |
Direct attribution Scan → purchase tracked |
| Viewer Experience |
Ad break Channel-switch risk |
Interruptive Pre-roll before content |
Content continues Zero interruption |
| Minimum Commitment |
Quarterly upfronts Long-term contracts typical |
Campaign flights 4-8 week minimums |
Month-to-month Platform fee from $500/mo + CPM |
Pay for what you get. Scale with what works.
A single primetime spot on Televisa costs up to $117,000. With Edge Video, your cost scales with impressions and performance — platform fees start from $500/mo, and you only pay more when more people see your products.
Sources: Televisa 2024 Rate Card, Statista, eMarketer, Adwave CTV CPM Index
Our AI engine scans live broadcasts in real time, matches your products to the most relevant moments, and puts a purchase link directly on screen.
Our CRPP engine scans the live broadcast, identifying products, scenes, and context in real time.
AI matches your products to the most relevant on-screen moments — cooking a dish, visiting a resort, exploring a destination.
The channel performs a seamless squeezeback. A QR code appears in the L-shape overlay, linking directly to your product.
Viewers scan and buy immediately. Every transaction is tracked with full attribution data available to you.
Watch how the live broadcast seamlessly shrinks to reveal an AI-matched product overlay with a scannable QR code — all in real time, fully autonomous.
Every component of the AI-powered shoppable TV overlay, labeled and explained.
Every brand gets an integrated shopping experience within the channel. Viewers browse and buy products without ever leaving the program they're watching.
Products identified by our AI during the broadcast are automatically showcased in the V-Shop — a branded virtual storefront embedded directly in the viewing experience.
A platform fee for the tech, a CPM that scales with your channel's reach, and a performance layer that ties cost to results. You only pay more when you get more.
EVERYTHING IN BASIC, PLUS:
EVERYTHING IN GROWTH, PLUS:
Standard affiliate fees apply on all transactions. All pricing is month-to-month with no long-term commitment.
Launch partners receive category exclusivity, priority placement, and direct access to our product team for custom integrations.
joe@edgevideo.ai | edgevideo.ai